Rising Star: Gabby’s Story

A standout talent in AV design

In just four years, Gabriele Sinusaite has become one of Roche AV Pro’s most dynamic young talents — a Systems Architect whose blend of technical precision, creativity, and determination has redefined what it means to be a rising star in the AV industry.

From her beginnings as a Trainee Systems Architect to becoming a CTS-certified professional and a trusted lead on high-profile projects, Gabby’s journey has been one of exceptional growth. Her passion for learning has seen her master AutoCAD and Visio, create bespoke schematic libraries to improve design consistency, and mentor colleagues through internal training that has raised Roche AV’s design standards company-wide.

A remarkable year of achievement and resilience

2024/25 marks a standout year for Gabby — not only for her delivery of major projects at Sheffield Hallam University, Manchester Metropolitan University, and Nottingham Trent University, but for the resilience and leadership she has shown under extraordinary personal circumstances. When Gabby’s husband, Mark, was diagnosed with stage 4 cancer, she balanced immense personal challenges with unwavering professionalism — leading multi-site projects, mentoring others, and maintaining her trademark precision and positivity.

“Having been in the industry for over 23 years, I am confident that Gabriele is and will be a star of this industry. I am in absolute awe of her and have nothing but admiration. Her achievements and her mental strength are truly inspiring.”

– Craig Pickard, Operations Director, Roche AV Pro

Innovation through design

Gabby’s technical excellence is matched by her innovative approach to design. She has streamlined Roche AV Pro’s workflows by developing reusable Visio object libraries, leading internal training sessions, and enhancing the team’s consistency across multi-site projects.

Her meticulous attention to detail extends from rack elevations and wiring diagrams to AV performance calculations, ensuring that every system she designs is robust, efficient, and sustainable. Across multiple university projects, Gabby’s reliability, technical rigour, and proactive communication have set a new benchmark for collaboration.

“Gabby has been very professional in her approach to all aspects of project delivery. She understands our AV requirements, supports changes, leads design meetings, and produces high-quality design information. Gabby is an asset to Roche AV Pro and will do well in her chosen career path.”

Matthew Griffiths, Project Manager,

Sheffield Hallam University

“Gabriele brings tenacity and rigour to every project. Her ability to think ahead and anticipate needs has made a noticeable difference in how smoothly our work progresses.”

– Graeme Bagley, Teaching Space Designer & Product Owner, NTU

“Working with Gabby has significantly improved our efficiency by producing drawings and documentation to a high level of accuracy. She is professional, approachable, and now feels more like an extension of our team than a vendor resource.”

– John Valentine, Campus Manager T&D Hardware, Platform & AV, Manchester Metropolitan University

“Gabby is known for her hard work and meticulous attention to detail. She ensures all schematics are precise and tailored to our needs, contributing significantly to the success of complex AV installations.”

Nick Cragg, AV Specialist,

University of Bradford

“Gabby’s dedication and expertise have significantly contributed to our team’s success throughout all stages of the project cycle. Her exceptional work ethic and constant willingness to go above and beyond make her an invaluable asset to our company.”
– Paul Pickard, Project Manager, Roche AV Pro

A rising star, shaping the future of AV

With over 50 technical certifications - including Avixa, Q-SYS, Shure, Extron, Dante, and more - Gabby continues to raise the bar for technical excellence and personal growth. She is now working toward her CTS-D certification and aims to mentor future trainees within the design team. Her story is one of resilience, innovation, and inspiration — proving that the heart of great AV design lies as much in human determination as it does in technical skill.

As Roche AV Pro counts down to the AV Awards, we’re proud to celebrate Gabriele Sinusaite – our Rising Star finalist, and a shining example of the future of AV.