H Town Fan Zone

Client:
Huddersfield Town AFC

Project

Roche AV Pro, in collaboration with Vision Teck, successfully delivered a state-of-the-art AV solution at H Town – the brand-new Huddersfield Town AFC Fan Zone. This project has transformed the venue into a dynamic and welcoming space which complements the existing Fan Zone outside the Stadium...

Project Overview

As the clubs Official AV Partner for the 2024/25 season, Roche AV Pro, in collaboration with Vision Teck, successfully delivered a state-of-the-art AV solution at H Town – the brand-new Huddersfield Town AFC Fan Zone. This project has transformed the venue into a dynamic and welcoming space which complements the existing Fan Zone outside the Stadium. It gives fans greater choice on a match day, whether meeting up before kick-off or analysing the game over a post-match pint. Located underneath the Terriers Together Stand, replacing the previous gym facility, the all-new space runs the length of the stand, boasting a capacity of up to 750. A completely redeveloped and custom-built venue, H Town features two bars and a fully serviced kitchen. The AV installation focused on providing independent audio zones across multiple areas, ensuring optimal sound coverage and seamless control. Additionally, strategically positioned displays and a repurposed video wall enhanced the fans experience.

Key Features

  • Seven commercial-grade LG displays from 55–75” were installed throughout the venue to provide extensive sports coverage.

  • Twenty-two Cloud ceiling speakers were strategically mounted to deliver high-quality, zoned audio coverage across bar areas.

  • A Biamp Revamp amplifier and Extron digital matrix processor were integrated for superior audio distribution and control. A Denon Bluetooth receiver provided additional flexibility alongside handheld radio mics.

  • The existing video wall was also decommissioned from the Players' Lounge at the training facility and reinstalled in the Fanzone at the stadium.

The Result

The H Town Fan zone has been transformed into a fantastic venue, offering fans a top-tier matchday experience. The strategically zoned audio system ensures clear and distinct sound distribution across different areas, while the 4K displays and re-purposed video wall provide visual engagement. By integrating cutting-edge AV technology within this setting, H Town now serves as a premier destination for Huddersfield Town supporters. Whether fans are looking for a pre-game meal or want to unwind after the final whistle, H Town offers a versatile and engaging environment, improving the matchday experience as well as being an entertainment venue on non-match days. This project exemplifies Roche AV Pro and Vision Teck’s expertise in delivering high-quality AV solutions within a hospitality environment.

  • Project Feedback

    “Huddersfield Town approached Roche AV to develop a solution for their fan zone space, and Vision-Teck worked closely with Roche AV to ensure the project was completed on time and within budget. The solution involved the installation of a 9-screen video wall, 7 additional displays throughout the fan zone, a PA microphone system, a zoned 100V speaker system, an Extron control system with input plate, and two large displays in the café area. This state-of-the-art system creates an ideal environment for fans to celebrate both pre- and post-match.” – Chris Thornber, Project Engineering Lead, Vision Tech.

  • Project Feedback

    “We were excited to kick off this new partnership with HTAFC and bring LG displays and zoned audio solutions into the heart of the stadium. We can’t wait to work closely with the club to enhance the AV experience in other areas and look forward to continuing to work alongside Vision Teck on future projects”– Craig Pickard, Director of Projects and Innovations, Roche AV Pro

  • Project Feedback

    “Huddersfield Town AFC’s commitment to enhancing the matchday experience through cutting-edge technology is truly commendable. Collaborating seamlessly with the club and Roche AV Pro, we have collectively designed and delivered a state-of-the-art fan zone that both the club and its supporters can take pride in. This project exemplifies innovation and excellence in audiovisual solutions, and we look forward to future collaborations with Huddersfield Town and Roche to continue elevating the fan experience.” — Andy Stokes, Director of Technical Operations, Vision Tech.

Fan Feedback

  • “A fantastic place pre-match to have a relaxed drink, watch sport on TV, get into the football buzz before the game… a great thing they have done here and long may it continue!”

  • “First impressions are it’s really good, really nice… no complaints!”

  • “Very impressed with H Town, perfect to come in have a drink and enjoy the atmosphere before the game”

  • “The H Town space looks really smart. It was a great place to soak up the atmosphere before the game and get warm at half time!”

FINALIST

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Football Business Awards 2025

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BEST FOOTBALL CLUB STADIUM EXPERIENCE

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FINALIST / Football Business Awards 2025 / BEST FOOTBALL CLUB STADIUM EXPERIENCE /

H Town shortlisted for BEST FOOTBALL CLUB STADIUM EXPERIENCE at the Football Business Awards 2025.

Huddersfield Town’s ‘H Town’ supporter bar was shortlisted as a “Finalist” at the 2025 Football Business Awards in the “Best Stadium Experience” category. This annual ceremony celebrates the work of clubs and businesses across the UK football industry, the awards recognise innovation, progress, and commitment to fan experience. The awards themselves were judged by a panel of senior figures and executives from across the game with the event being hosted by broadcaster Mark Chapman in London.

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