Transforming Matchdays with Huddersfield Town’s Fan Zone
Huddersfield Town Fan Zone
Client:
Huddersfield Town AFC
Project
Roche AV Pro, in collaboration with Vision Teck, successfully delivered a state-of-the-art AV solution at H Town – the brand-new Huddersfield Town AFC Fan Zone. This project has transformed the venue into a dynamic, welcoming space which complements the existing Fan Zone outside the Stadium...
H TOWN shortlisted for Concourse Activation Award at the Stadium Business Design & Development Awards & for Best Football Club Stadium Experience at the Football Business Awards...
Project Overview
As the clubs Official AV Partner for the 2024/25 season, Roche AV Pro, in collaboration with Vision Teck, successfully delivered a state-of-the-art AV solution at H Town – the brand-new Huddersfield Town AFC Fan Zone. This project has transformed the venue into a dynamic and welcoming space which complements the existing Fan Zone outside the Stadium. It gives fans greater choice on a match day, whether meeting up before kick-off or analysing the game over a post-match pint. Located underneath the Terriers Together Stand, replacing the previous gym facility, the all-new space runs the length of the stand, boasting a capacity of up to 750. A completely redeveloped and custom-built venue, H Town features two bars and a fully serviced kitchen. The AV installation focused on providing independent audio zones across multiple areas, ensuring optimal sound coverage and seamless control. Additionally, strategically positioned displays and a repurposed video wall enhanced the fans experience.
Key Features
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Seven commercial-grade LG displays from 55–75” were installed throughout the venue to provide extensive sports coverage.
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Twenty-two Cloud ceiling speakers were strategically mounted to deliver high-quality, zoned audio coverage across bar areas.
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A Biamp Revamp amplifier and Extron digital matrix processor were integrated for superior audio distribution and control. A Denon Bluetooth receiver provided additional flexibility alongside handheld radio mics.
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The existing video wall was also decommissioned from the Players' Lounge at the training facility and reinstalled in the Fanzone at the stadium.
The Result
The H Town Fan zone has been transformed into a fantastic venue, offering fans a top-tier matchday experience. The strategically zoned audio system ensures clear and distinct sound distribution across different areas, while the 4K displays and re-purposed video wall provide visual engagement. By integrating cutting-edge AV technology within this setting, H Town now serves as a premier destination for Huddersfield Town supporters. Whether fans are looking for a pre-game meal or want to unwind after the final whistle, H Town offers a versatile and engaging environment, improving the matchday experience as well as being an entertainment venue on non-match days. This project exemplifies Roche AV Pro and Vision Teck’s expertise in delivering high-quality AV solutions within a hospitality environment.
LED Wall Upgrade
We were delighted to continue our partnership as Official AV Partner into the 2025/26 season and upgrade the re-purposed video wall to a stunning new 3m Absen LED wall which is used on a matchday to screen live games and show other content and also provides a centrepiece for events, celebrations and kids clubs all year round.
LED in use: Thrice Champions Celebration Evening
Fan Feedback
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![Crowd at a football match]()
“A fantastic place pre-match to have a relaxed drink, watch sport on TV, get into the football buzz before the game… a great thing they have done here and long may it continue!”
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![Man watching a football match]()
“First impressions are it’s really good, really nice… no complaints!”
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![Crowd at a football match]()
“Very impressed with H Town, perfect to come in have a drink and enjoy the atmosphere before the game”
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![Fan at a football match]()
“The H Town space looks really smart. It was a great place to soak up the atmosphere before the game and get warm at half time!”
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