High-impact digital posters bring events to life at University of Sunderland
High-impact digital posters bring events to life
Client: University of Sunderland
Project
See how the University of Sunderland bring events to life with Olympus Digital LED Posters, replacing single-use signage with a high-impact and more sustainable alternative…
Watch Video
The Client
The University of Sunderland delivers a wide range of events and activities for students, visitors and the wider university community.
Effective communication plays an important role in these events, from promoting key messages and information to creating an engaging and professional environment for those attending.
With traditional printed pull-up banners regularly used across the university, the marketing team began looking for a more flexible and impactful digital alternative.
The Problem
Printed pull-up banners provided a simple way to display event messaging, but the university wanted to create greater visual impact while reducing the need to continually order new banners for different events.
The team needed a solution that could make better use of existing spaces and allow content to be changed quickly to suit different audiences, events and locations.
Sustainability was another important consideration. Moving away from single-purpose printed materials offered an opportunity to reduce the production, delivery and eventual disposal associated with regularly replacing traditional event signage.
The Solution
The University of Sunderland selected Olympus LED digital posters, providing a versatile way to deliver vibrant static and video content while giving the marketing team much greater flexibility over how and where displays are used.
Each poster features a 500 mm × 2,000 mm LED display area, combining a 1.95 mm pixel pitch, 800–1,000 cd/m² brightness, 8,000:1 contrast ratio, 7,680 Hz refresh rate and wide 160° viewing angles to deliver bright, clear content that can attract attention across busy university environments.
However, one of the biggest advantages for Sunderland is the system's flexibility.
Each unit can operate independently as a digital poster or multiple units can be seamlessly connected to create a much larger LED display. Up to eight posters can be joined, allowing the university to create a screen measuring up to 2 m × 4 m when required.
The cabinet edges open to allow the posters to connect, while adjustable feet help achieve a seamless finish when several units are used together. Only one poster requires a mains power supply, with additional displays connected through a daisy-chain arrangement.
The posters can also fold through 180 degrees to create a double-sided display, while their mobile design allows them to be moved between locations rather than being restricted to a fixed installation. Protective covers and flight cases further support transportation and storage.
Content Management made simple
Ease of use was particularly important for the university.
Content can be uploaded and managed through an intuitive app using a laptop, smartphone or tablet, allowing the team to quickly update messaging and switch between different static and video content.
This proved particularly valuable for Sunderland, with staff quickly becoming confident managing the displays without requiring specialist technical expertise.
Partners
The Outcome
The digital posters have given the University of Sunderland a more flexible and engaging way to communicate at events.
Rather than producing new printed graphics for different requirements, the university can now update and repurpose digital content, combining static messaging and video to suit the event, audience and location.
That flexibility extends beyond the content itself. Individual posters can be deployed where required, configured as double-sided displays or brought together to create a larger LED screen, allowing the university to get more from the same investment across different applications (the photos below show a variety of configurations - 1, 3 and 4 posters).
The move to digital posters also supports the university's sustainability objectives by reducing its reliance on printed pull-up banners. The displays themselves incorporate power-saving technology stated to reduce energy consumption by 40% compared with standard LED displays.
Product Focus: Olympus Digital Posters
Key product specification
Pixel pitch: 1.95 mm
Display area per poster: 500 × 2,000 mm
Resolution: 256 × 1,024 pixels per poster
Brightness: 800–1,000 cd/m²
Contrast ratio: 8,000:1
Refresh rate: 7,680 Hz
Viewing angle: 160° horizontal / 160° vertical
Poster weight: 30 kg
Configuration: Stand-alone, double-sided or up to 8 posters
Content management: App-based control
Maintenance: Front access
Rated lifespan: ≥100,000 hours
Power: AC 100–240 V with daisy-chain connectivity
LED digital displays deliver high-impact, vibrant digital content designed to capture attention in any environment. Combining exceptional image quality with powerful LED technology, the displays provide bright, clear and engaging visuals that can be seen from a distance. Ideal for anyone looking to enhance advertising, promotions, wayfinding or customer communications, this is a modern and versatile alternative to traditional signage. Built with flexibility in mind, LED digital posters can be used across a wide range of applications, from retail and hospitality to corporate environments, leisure venues and public spaces. Their dynamic digital format allows content to be updated quickly and easily, helping businesses keep messaging fresh, relevant and engaging while creating a professional, contemporary visual experience.
Folds 180 degrees & can transform into a dual sided display.
Easily manoeuvred on adjustable wheels for easy transportation.
Seamless splicing: combine up to 8 posters into a large seamless screen.
Smart control: manage content easily by an easy to use app.
Plug and play, with no extra tools needed.
See How We Can Help
Whether you need a simple system or a fully integrated solution, our in-house experts are here to guide you every step of the way. See how Roche AV Pro can bring your vision to life.